Wolfgang Schmidt has been active in marketing & sales and training for over 40 years. It all began with studying sports at the Technical University of Munich and graduating as a sports instructor (state-certified ski instructor). At the same time, he studies business administration in Paderborn and Bielefeld. Both degrees were completed in 1985. As an expert in the winter sports industry, he held executive positions at Snowtime 365 AG, Olin & Track & Kneissl GmbH, Hagan Ski GmbH and Feratel AG and was able to successfully manage and expand the business.

The further development as a licensing and merchandising expert is based on the licensing sales management within the Kirch Group (Merchandising Munich) in the 1990s. The Europe-wide marketing of actors (including David Hasselhoff, Terence Hill, Gerhard Lippert), films and TV productions from almost all Hollywood studios (including Universal, Fox, Lucas Film, Warner Brothers, Marvel) and affiliated TV stations (including DSF, Sport1 , SAT1, Kabelkanal, Pro7) in various product segments. Great marketing successes were, for example, the Europe-wide positioning and licensing of films such as Jurassik Park, Batman, Indiana Jones, Soccer World Cup 1994, Looney tunes, Simpsons, but also successes with Bergdoktor, Nils Holgersson, Maya the Bee and many more

Another step forward was the takeover of the management board Licensing Central Europe of the world's leading toy company Hasbro, based in London. With classics such as Sindy, Monopoly, Action man, Trival Pursuit and Cluedo, the company received the international award of the industry association LIMA (International License Association) as "License Agency Of The Year" for the first time! In addition, there was the development of the ideas of a Monopoly competition with the advertising agency "Heye & Partner" for McDonalds. Later this advertising campaign became a worldwide success.

With the development of the franchise concept of the first German sporting goods discounter Sport Fundgrube, this company was able to establish itself as the market leader in specialist sports retail in Germany and other countries within a few years. As a specialist in brand development and targeted positioning of registered brands such as Maybach, Snowtime, Laola and Simsen, we have achieved extraordinary success over the years.

At an early stage he dealt with climate change, the globalization of winter sports, the winter sports industry and exploding global tourism. Due to the steady growth of the middle class in the emerging countries, the need for active leisure time, including the demand for offers of winter sports in these countries - even without snow. With the self-developed Skitrax plastic mat, a kind of "synthetic snow surface", alpine skiing, cross-country skiing, tubing and karting can also be carried out without snow, as in winter. From now on, pure winter sports-oriented tourist resorts could also offer these activities in summer.

With a production "Made in Germany", further production facilities abroad, the international trademark rights, patents and a worldwide sales team, an international marketing was consistently implemented. With offices, agents, importers and our own exhibition stands on 6 continents, we are right on the pulse of changes, international innovations and trends in the tourism sector and leisure facilities.

Through our subsidiary "Schneestation", we offer a press & media agency that has been reporting on international winter sports events for over 25 years.

We offer our customers this significant information advantage and trend recognition for the optimization of their projects. We equip our customers for the future with good ideas and flexible thinking.